When we began working with Dr Zoe, Emu Park Chiropractic had a simple graphic serving as their logo. Recognising that the brand already had strong community recognition, Dr Zoe wanted to build on this foundation rather than start from scratch.
We embraced the existing blues and teals featured in the clinic’s interior and online presence, developing an ocean-inspired palette that introduced striking gradients and ensured consistent colour use across all materials and signage.
To enhance brand recognition, we refined the logo by softening the lines to a neutral grey and incorporating the business name. We provided versatile logo variations—including full-colour, single-colour, and monochrome options—available in both stacked and horizontal formats for greater flexibility.
For typography, we selected Titillium as the hero font: a clean, sans-serif typeface that’s easy to read, with both thin and bold weights to achieve a balanced and visually appealing aesthetic.
We partnered with Emu Park Chiropractic to completely refresh their website, hosted on Wix. By analysing the existing site’s traffic, we found that 83% of users were visiting via mobile, so we took a mobile-first approach to ensure a fully responsive design that works seamlessly across all devices.
Since the primary conversion point for the clinic is booking appointments, we added a sticky "Book Online" button—keeping the option just one click away. This creates a smooth user experience while increasing booking conversions for Emu Park Chiropractic.
To maintain brand consistency, we integrated the updated colours and fonts throughout the site, giving it a fresh and cohesive look. We also focused on content quality and accessibility to improve SEO, crafting tailored copy for all meta descriptions and ensuring the site meets best practices for both users and search engines.
We helped Emu Park Chiropractic bring their refreshed brand to life through thoughtfully designed corporate stationery and eye-catching storefront signage. Our goal was to enhance visual appeal, strengthen brand recognition, and deliver clear, effective messaging across all touchpoints.
We created a suite of branded materials, including business cards, gift certificates, and both street-front and shop-front signage. Each design was carefully crafted to reflect the new visual identity, ensuring consistency in colours, typography, and overall aesthetic. The signage not only improves visibility from the street but also reinforces the brand experience from the moment patients approach the clinic.
These tangible brand elements work together to leave a lasting impression, both inside and outside the practice—helping Emu Park Chiropractic stand out in the community.
Explore more examples of how we turn ideas into results.
