Upstart Lane - Design Studio
Central Queensland & Beyond
Smarter by design.
A design studio building websites, brands and digital for businesses serious about getting it right. Strategy and build, by the same hands.
Built by the person who did the thinking.
Most people who can build the thing don't understand the customer. Most people who understand the customer can't build the thing. Upstart Lane does both. Every project starts from how a real customer will use it, then gets built properly, by the same person who did the thinking.
Nothing gets lost in the handover, because there isn't one. The work runs from websites into product design and design systems, and it's built to last. It's considered against where your business is heading, not just the problem in front of us today.
Services
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What we do.
Product & Design Systems
The senior end of what we do. Designing how a digital product works for the people using it, and building documented, accessible design systems that keep it consistent as it grows. It's why a serious client trusts the work once they're inside.
ux•UI• Design Systems
See Product Design
Who we Are
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Upstart Lane is a design studio for businesses that know where they're headed. We lead with websites and digital builds, backed by brand, design and motion. Some of our clients are well established. Some are brand new with a clear vision and the drive to back it. What they share is that they'd rather invest once in something built properly than patch together something cheap and do it twice.
If that's you, we'll get on well.
Selected Work
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Work we're proud of.
Why Clients stay
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Invest once. Built right.
01
Scope it properly first
We map the whole thing before any build starts. Fixed price against a clear scope, so you know what you're getting and what it costs before we begin. No sneaky blow-outs.
02
No handover gap
The thinking and the build stay connected, so nothing gets lost in translation between a designer and a developer. Strategy, brand and the technical side, joined up from start to finish.
03
Yours to run
Built so your team can manage it without calling a developer every time something needs a change. You get the keys, not a dependency.
What clients say
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In their words.
"She was exceptionally easy to work with, demonstrating a clear understanding of complex systems and translating our requirements into practical, effective solutions. I can not rate Kat any higher."
Pamela Olah - Marketing manager, Big Dog Pet Foods
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"From day one, Kat felt like a natural extension of our team, collaborating seamlessly with our internal stakeholders, quickly grasping our brand vision, and not just meeting expectations, but exceeding them."
Karlie Williams - Social Impact Leader, FBA
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"Nothing is too big or small for Kat to tackle and her in-depth and broad experience, ability to simplify the complex, problem solve and get things done on-time and on-budget are second to none. Best of all, she's a delight to work with."
Kylie Devine - Director, Global Brand and Marketing, CQUniversity Australia
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Ready to build it properly?
If you're planning something and want it built properly, we'd like to hear about it. You don't need to have it all figured out, that's what we're here for.