We build modern, SEO-optimised websites that look great, function seamlessly, and are easy to maintain. Whether you’re launching a new site or refreshing an old one, Upstart Lane creates digital spaces that help your business stand out and grow.
We start by understanding your business, goals, and audience. We'll meet with you (either in person or virtually) and ask lots of questions so that we can get the full picture of your needs. This helps us create a site that not only looks great but works effectively for you.
We'll work with to confirm your content including sourcing imagery and everything you want your site to say. You may choose to provide your content, or have us help you develop new content. We'll provide advice on how to ensure you're covering relevant keywords for good SEO.
With strategy in place, we will map out a site structure and confirm design concepts, then get to work pulling it together for you. As part of this stage you'll review and test your site, and we'll ensure it's built for speed, mobile-friendliness and has all of the technical SEO set-up.
When you're ready, we'll launch your site and place the final touches like ensuring it's indexed by Google. We'll provide you a handover document so you know how to make updates yourself, however we'll be available should you need our support.
Check out some of our recent websites to see what we've been able to deliver.
There's so many variables when it comes to building a website. We're here to simplify the process.
Contact UsThe short answer? It depends! A simple site with just a few pages, clear content, and a customisable template can be ready in one to two weeks. More complex sites—those needing custom design, content creation, or integrations like CRMs, online booking, or e-commerce—take longer.
The best way to know for sure? Get in touch, and we’ll walk you through your options—no pressure, just honest advice.
SEO (Search Engine Optimisation) is what helps your website show up on Google and other search engines when people search for businesses like yours. It involves things like keywords, site speed, mobile-friendliness, and quality content—all designed to boost your visibility and attract more visitors. A well-optimised site means more people finding you online, more clicks, and ultimately, more customers.
Absolutely! Depending on where you are in the world, 50–75% of web traffic comes from mobile devices (Statista, 2025). So being mobile-friendly isn’t just a nice-to-have—it’s essential. Every site we build is designed to look great and work seamlessly on phones, tablets, and desktops before we hand it over.
Yes! The best-performing websites are regularly updated, and we make sure you have the tools to do it yourself. Our handover process includes clear, easy-to-follow instructions, so you can confidently manage your site. But if you ever get too busy or need a hand, we’re always here to help.
We know that different businesses have different needs, so we work across multiple platforms to find the best fit for you. Some of our favourites include:
Not sure which one is right for you? We’ll help you choose the best platform based on your goals, budget, and technical needs.
There’s no one-size-fits-all pricing for websites—cost depends on factors like complexity, special functionality (e.g., online booking or e-commerce), and whether you provide your own content or need us to create it.As a guide, our basic website package (up to 5 pages, simple functionality, and a templated design) starts at $2,000. For a more tailored quote, get in touch—we’ll work with you to find the best solution for your needs and budget.
Eye-catching visuals make all the difference in how your brand is perceived. From digital assets to print materials, we design with style, consistency, and impact in mind.
Marketing that makes an impact. From strategy and copywriting to advertising, we help you cut through the noise and connect with the right audience.
Whether you need a refresh or a completely new brand, we craft identities that are both strategic and memorable. From logos to full brand systems, we ensure your business stands out and connects with the right audience.
